Gamification

Gamification is the art and science, of applying game theory and mechanics in non-game contexts. Businesses have used game mechanics for years; often in training and human resources settings to provide users with incentives to perform particular (and quite often, tedious) tasks. Now, with the rise of social networking in the business world, gamification has definitely secured its role in the workplace.

There are four principal means of driving engagement using gamification techniques:

Accelerated feedback cycles: Gamification increases the velocity of feedback loops to maintain engagement.
Clear goals and rules of play: Gamification provides clear goals and well-defined rules of play to ensure players feel a sense of accomplishment when goals are met
A compelling narrative: Gamification builds a narrative that engages players to participate and achieve the goals of the activity.
Tasks that are challenging but achievable: Gamification provides many short-term, achievable goals to maintain engagement.

BunchBall

Through Bunchball’s Nitro gamification feature, new users are encouraged to familiarize themselves with your platform and prodcut by completing a few straightforward tasks, or missions. More than 20 missions later, the user has “leveled up” and become a much more … Continue reading →

Badgeville

Badgeville’s Loyalty program includes gamification features such as leaderboards. The gaming feature useful in business environments, are used by many customers to guide users through multiple activities to complete specific collections.

Gigya

Gigya’s Social Identity Management Platform allows businesses to access and manage social identity data. Pepsi Soundoff is a community site for viewers of Pepsi-sponsored TV shows that provides users with a co-viewing experience while shows are airing on TV. By … Continue reading →